Max Deutsch

Max Deutsch

Marketing, Media & Sales · Boulder, CO

Grounded in real experience.

I'm a Communications student at the University of Colorado, Boulder, studying Advertising with a minor in Business. My coursework spans strategic communications, research methods, advertising strategy, and social media listening, a mix that keeps me thinking analytically without losing sight of what makes a message actually work.

In Spring 2025, I studied abroad through CIEE in Berlin and Copenhagen, focused on International Business, Management, and Entrepreneurship and Startup Culture. Living and studying across two cities, each with a distinct approach to innovation and brand-building, pushed me to think about audiences, culture, and communication on a broader scale than a classroom in Boulder ever could.

I currently serve as Brotherhood Chair for Sigma Chi at CU, where I plan and execute events, negotiate vendor contracts, and manage budgets for the chapter. Before that I held Vice-Social Chair, handling promotion and logistics for events across campus. Both roles built real skills in project management, stakeholder communication, and running things under pressure.

Last summer I interned at ALKU in Andover, MA, cold-calling 200+ consultants weekly in the pharmaceutical sector and consistently exceeding placement quotas. It sharpened my outreach instincts and gave me a feel for what it takes to get someone's attention fast. That experience reinforced a genuine interest in sales alongside marketing. The ability to build relationships, communicate value quickly, and close is something I want to keep developing. My tool stack includes Adobe Photoshop, Hootsuite, Meltwater, Audiense, generative AI workflows, and Claude Code.

The work.

A selection of campaign and strategy work from coursework and client engagements.

01 / 03
Paid Media · OOH · Digital

Heart of a Champion: Summer Member Drive

The Class APRD 4405: Strategic Communication Capstone
The Work Full-funnel paid media strategy for Heart of a Champion, a Boulder, CO athletic organization. Built three spend scenarios from a $970 Bootstrap to a $10,970 Full Push, spanning OOH (RTD Bus Wrap + stickers), Google & Meta, podcast sponsorships (Boulder Boys), a newsletter placement (The Boulder Lifestyle), and live community activations, targeting 10 or more new members over Summer 2026.
My Role Lead strategist. Responsible for channel selection, budget allocation across all three spend scenarios, KPI benchmarking ($0.80 brand CPC, $7 Instagram CPM, $4.67 bus wrap CPM), media timeline, and presenting the plan to a client audience.
What I Learned How to build tiered spend scenarios that give a client real choices without overwhelming them. Also learned how much OOH can anchor a local campaign. The RTD Bus Wrap alone delivers 87% of impressions at a $4.67 CPM.
02 / 03
Entrepreneurship · Startup · Finance

TripSync: Startup Pitch Deck

The Class Entrepreneurship and Innovation (Capstone)
The Work A full startup pitch deck for TripSync, a group travel planning app, presented live to a panel of investors as the capstone final. The deck covers problem identification, product solution, real user research validation, market sizing, competitor benchmarking, a phased growth strategy, and a multi-stream revenue model.
My Role CFO. Owned the financial strategy and all projections. Also led art direction across every slide and collaborated closely with the team to shape the full narrative and content of the presentation.
What I Learned This project gave me hands-on experience with every part of building a startup, from identifying the problem and validating with real users to sizing the market, benchmarking competitors, and mapping out a growth strategy. Owning the financials as CFO taught me how to build projections that hold up under real pressure and how a strong revenue model ties the whole business case together.
03 / 03
Brand Strategy · Cultural Analysis

Cultural Audit: Polo Ralph Lauren

The Class Brand Building
The Work A cultural audit of Polo Ralph Lauren analyzed through the framework of cultural coordinates: beliefs, rituals, language, and symbols. The presentation traces the brand's history, its current resonance with Gen Z through "quiet luxury" and "old money" aesthetics, its deep ties to the American Dream, and its role as the official outfitter of the U.S. Olympic team. It concludes with a strengths-and-gaps analysis and strategic recommendations for deepening cultural relevance.
My Role Strategist and contributor. My key contribution was developing the recommendation for Polo to lean into entrepreneurial storytelling, shifting the brand narrative from the attainment of wealth to the ambition-driven journey toward it, in order to better resonate with today's younger generation.
What I Learned That the most powerful brand pivot isn't always a visual one. Sometimes it's a narrative reframe. Repositioning Polo around the pursuit of the American Dream rather than its arrival is a one-sentence strategic shift that changes everything about who the brand speaks to and how.

Let's connect.

Whether you have a project in mind, a campaign to plan, or just want to connect, I'd love to hear from you.

Based in Boulder, CO
Availability Open to projects
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